My Maru - Privacy Policy

Privacy Policy

Last Updated April 10, 2025

General Information

Protecting your personal information is our priority. This privacy policy (“Policy”) describes the data practices of Maru Interactive, Inc. and its subsidiaries (collectively, “we”, “us,” “our,” or “Company”), covering the services under its control, including the website https://www.maruinteractive.com/, any additional websites owned or controlled by Company, the game known as My Maru (“App”) which is available on the Apple App Store (“Platform”), and any other Company products, software applications, and other data processing activities (collectively “Services”). By using the Services, entering into agreements with Company, or otherwise communicating with Company, you are consenting to this Policy and the processing of your data in the manner set forth in this Policy. This Policy should be read in conjunction with the Company’s Terms of Service, as amended from time to time (“Terms”), which are incorporated herein by reference. If you do not agree with the terms set forth in this Policy or the terms and conditions set forth in the Terms, please do not use the Services or submit any communications to Company.

We reserve the right to change this Policy at any time in our sole discretion. We will provide you with notice of such a change. Notice of any changes to the Policy will be accomplished upon Company sending you a message to the email address listed in your account notifying you of such changes and/or Company announcing such changes through the Services. Such changes will go into effect immediately upon your access of the Services after you are given notice, as described herein. Your continued use of the Services following the notice of any changes to this Policy constitutes your acceptance of such changes. Any information collected by the Services will be dealt with in accordance with the version of this Policy that was in place at the time of collection.

1. Information Collected

a. User Provided Information

To provide users (“Users”), with the best possible experience, we may collect personally identifiable information (“Personal Information”). Personal Information is any information that can be used to identify you or your household or to contact you online or offline and includes, but is not limited to, your name, address, email, phone number, and payment information. The Services may collect Personal Information when it is provided to us, such as when you use our Services, or attempt to contact us.

b. Information that is Automatically Collected

Other than the Personal Information provided by the Health App (defined below), we do not automatically collect any data that includes your Personal Information.

c. Categories of Personal Information We Collect

Identifiers

User ID

Information that identifies, relates to, or can be associated with a particular individual

Username

Internet activity and electronic network information

None

Health information

None

d. Platform-Provided Information

We may obtain certain information or Personal Information about you from the Platform, including Identifiers, Information that identifies, relates to, or can be associated with a particular individual, and Internet activity and electronic network information. You acknowledge and agree that disconnecting your account from the Platform may affect your use and complete enjoyment of the Services.

For information on how the Platform uses your Personal Information, you may visit the following link: https://www.apple.com/legal/privacy/data/en/app-store/.

e. Apple Account and Apple Health

You may use your Apple or Google account and connect your account on the Apple Health app (“Health App”) to create an account to log in or register on the App. We may obtain certain information or Personal Information about you from your Apple account, Google account, or your Health App account for which you have approved Company’s access. When you access the Services using your Apple or Google account and your Health App account you are authorizing Company to collect, store, and use such Personal Information and content in accordance with this Policy. You acknowledge and agree that deleting your Apple, Google, or Health App account may affect your use and complete enjoyment of the Services.

We use the Health App for health and fitness purposes in order to track your progress and provide rewards within the App based on your settings. The Health App collects Personal Information via your connected devices, such as fitness activity, fitness level, body measures, heart rate, and bodily functions. You control what data is stored in the Health App.

For information on how Apple uses your Personal Information, you may consult https://www.apple.com/legal/privacy/en-ww/.

For information on how Google uses your Personal Information, you may consult https://policies.google.com/privacy?hl=en-US.

To learn more about how the Health App uses your Personal Information, you may visit the following link: https://www.apple.com/legal/privacy/data/en/health-app/. To learn more about how manage your Personal Information on the Health App, you may visit the following link: https://support.apple.com/en-us/108779.

2. Information From Children

We do not knowingly collect or maintain Personal Information from persons under 13 years of age (or 16 in certain applicable jurisdictions). If we learn that Personal Information of persons under 13 years of age (or 16 in certain applicable jurisdictions) has been collected on or through the Services, we will take the necessary and appropriate steps to delete the Personal Information.

3. How Company Uses Your Personal Information

We use the information we collect from our Services to provide, fulfill maintain, protect, and improve our Services, to develop new Services and offerings, and to protect us and our users.

Personal Information is primarily used for business purposes, such as for sending you occasional communications and updates, responding to inquiries, logins, and providing and maintaining the Services. When you contact us, we may keep a record of your communication as well as the other information to help solve any issues you might be facing. We may use your email address to inform you about our Services, such as letting you know about changes or improvements.

We process User Health Data (defined below), for health and fitness purposes and in order to provide the Services, including to track your progress and provide you with in-App rewards. Some of the information we process may include sensitive personal information (“Sensitive Information”), as defined by California Civil Code Section 1798.140(ae) and laws of similar purpose and effect, including health information you provide to us, as identified above. We only process such information for the purposes set forth herein and we do not process such information to profile or infer characteristics about our users.

4. How Company Shares Information with Third Parties

WE DO NOT SELL, LEASE, OR OTHERWISE TRANSFER YOUR PERSONAL INFORMATION TO THIRD PARTIES FOR THEIR OWN USE. FURTHER, WE DO NOT USE YOUR INFORMATION TO CREATE PROFILES INCLUDING PROFILES FOR THE PURPOSE OF AUTOMATED DECISION MAKING. However, there are certain circumstances in which we may transfer your Personal Information to third parties, without further notice to you, as set forth herein.

We may disclose your Personal Information to our owners, employees, and third-party contractors for the purpose of using such information to improve the Services. YOUR PERSONAL INFORMATION IS SUBJECT TO ELECTRONIC DISCLOSURE.

We may disclose your Personal Information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (i) conform to the edicts of the law or comply with legal process served on Company; (ii) protect and defend the rights or property of Company; and/or (iii) act under exigent circumstances to protect the personal or economic safety of users, or the general public.

Notwithstanding the foregoing, we may disclose your Personal Information to other third parties with your consent and direction to do so. When you broadcast information to third-party services, such information is no longer under our control and is subject to the terms of use and privacy policies of such third parties.

We share Personal Information with companies, outside organizations, and individuals for the limited reasons, outlined below:

A. With your consent - We will share Personal Information with companies, outside organizations or individuals if we have your consent to do so.

B. For external processing - We provide Personal Information to our affiliates, service providers, processors, or other trusted businesses or persons to process it for us, based on our instructions and in compliance with this Policy and any other appropriate confidentiality and security measures. We may share Personal Information with companies that provide services to us, including companies that assist us with hosting, providing data process services, providing analytics services, account management, technical support, measurement, and similar services.

C. For legal reasons - We will use and/or share Personal Information with companies, outside organizations or individuals if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable law, regulation, legal process or enforceable governmental request, detect, prevent, or otherwise address fraud, security or technical issues or protect against harm to the rights, property or safety of our users or the public as required or permitted by law.

D. In case of a sale or asset transfer - If we become involved in a merger, acquisition or other transaction involving the sale of some or all our assets, user information, including Personal Information collected from you through your use of our Services, could be included in the transferred assets. Should such an event occur, we will use reasonable means to notify you, either through email and/or a prominent notice on the Services.

E. In aggregated form for business purposes - We may use or share anonymized aggregated information and DII with our partners such as businesses with whom we have a relationship. For example, we may share information to show trends about the general use of our Services.

F. To send you personalized marketing information regarding our Services.

G. We use DII to operate our Services and manage user sessions, including analyzing usage of our Services, preventing malicious behavior and fraud, improving the content, to link your identity across devices and browsers, to provide you with a more seamless experience online.

In the past 12 months, we have shared the following Personal Information for the purposes described herein:

Identifiers

User ID

Information that identifies, relates to, or can be associated with a particular individual

Username

Internet activity and electronic network information

None

Health information

None

5. User Health Data Privacy Policy

As part of the Services, we may collect User Health Data. “User Health Data” means Personal Information that is linked or reasonably linkable to you and that identifies your Health Information. “Health Information” means information regarding past, present, or future physical or mental health status.

a. Health Data We Collect

The categories of User Health Data we collect include health information that you provide to us via the Health App. We collect this information for health and fitness purposes and for the purpose of providing the Services, including to track your progress and provide in-App rewards.

b. User Health Data We Share with Third Parties

WE DO NOT SELL, LEASE, OR OTHERWISE TRANSFER YOUR USER HEALTH DATA TO THIRD PARTIES FOR THEIR OWN USE. FURTHER, WE DO NOT USE YOUR USER HEALTH DATA TO CREATE PROFILES INCLUDING PROFILES FOR THE PURPOSE OF AUTOMATED DECISION MAKING.

c. Your Rights with respect to User Health Data

If you are a Washington or Nevada resident or your User Health Data is collected in Washington or Nevada, you have the following rights with respect to your Health Data:

° The right to confirm the collection, sharing, or selling of your User Health Data. You can confirm whether Company is collecting, sharing, or selling your User Health Data. You can access such User Health Data and a list of all third parties and affiliates with whom Company shares your User Health Data, including an online mechanism that you may use to contact these third parties. You can make such requests by [REQUEST/ACCESS METHOD].

° The right to withdraw consent. You have the right to withdraw your consent at any time where Company relied on your consent to collect or share your User Health Data. You can withdraw your consent by [WITHDRAWAL METHOD].

° The right to delete your User Health Data. You can request deletion of your User Health Data by [DELETION REQUEST METHOD].

We may ask you to verify your identity before we can act on your request. Making a verifiable consumer request does not require that you create an account with us. You must provide us with sufficient information to verify your identity, however we will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity.

d. Consent

By providing us with User Health Data, you are consenting to our collection and processing of such Health Data for the purpose of providing the Services.

You can withdraw your consent at any time by [WITHDRAWAL METHOD].

6. More on Third Parties

While we strive to work with reputable companies with good privacy practices, this Policy does not apply to services offered by other companies or individuals, including products or sites that may be displayed or linked to you on the Services. We also do not control the privacy policies and your privacy settings with third parties, including social networks and ad networks. We encourage you to be aware when you leave the Services and to read the privacy statements of any other site or application that collects Personal Information.

7. Security of your Personal Information and Data Transfer

We will take reasonable and appropriate security measures to protect your Personal Information from unauthorized access, disclosure, alteration, or destruction. Unfortunately, no data transmission over the Internet or any mobile or wireless network is 100% secure. As a result, while we strive to protect your Personal Information, you agree and acknowledge that: (i) there are security and privacy limitations inherent to the Internet and wireless and mobile networks which are beyond our control; and (ii) security, integrity, and privacy of all information and data exchanged between you and Company cannot be guaranteed. We recommend that you do your part in protecting your Personal Information. This includes guarding against unauthorized access to your email, phone number, and social media accounts including via 2-factor authentication, if applicable, by ensuring no one else uses your device or computer when you are logged in, by logging off from the Services when they are not in use, by keeping your password and other Personal Information confidential, and by taking precautionary steps to guard the physical safety and security of your device or computer.

Our Services are located in the United States and your Personal Information may be transferred or stored in the United States. The data protection laws and rules in the United States may be different than those where you live. We rely on various legal mechanisms to help lawfully support transfers of information outside the country of collection where appropriate. To the maximum extent permitted by applicable law, you hereby authorize Company to process your information in the United States or any other locations where we operate.

8. How Long Will Your Information Be Stored

We generally store Personal Information for as long as we need it to accomplish the business purpose for which such Personal Information is processed. Notwithstanding the foregoing, we may retain your Personal Information where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

9. Communications

From time to time, we may contact you via email or text for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication regarding the Services. To improve the Services, we may receive a notification when you open an email from Company or click on a link therein.

If you would like to stop receiving such communications via email from Company, you may opt out of such communications by clicking on the UNSUBSCRIBE button and/or by emailing us at [insert dedicated privacy email].

If you have received any communications from Company, you may opt out of receiving future communications by [OPT-OUT METHOD].

10. Merger or Sale

The information collected pursuant to this Policy, including Personal Information, is considered an asset of Company. In the event Company or some or all of the assets related to the Services are acquired by another entity through a sale, merger, or some other change of ownership transaction, Company reserves the right to transfer or assign the information, collected pursuant to this Policy.

11. Contact Information

We welcome your questions or comments regarding this Policy. If you believe that we have not adhered to this Policy, or if you have any other questions or concerns regarding this Policy please contact [insert dedicated privacy email].